The launch of EU’s campaign ‘Science: it’s a girls thing!’ (and on Facebook) on June 22nd 2012 – and more specifically the teaser on YouTube – has started an impressive Twitter wave of indignation across the world that has lasted almost a full day now, keeping up momentum as new time zones wake up to the storm. I’ve been keeping more than half an eye on my timeline throughout the day: it’s been fascinating to watch the reactions, both on Twitter (check #sciencegirlthing), but also on the Facebook site related to the campaign, and I haven’t even checked the comments on YouTube yet (but: 110 likes, 3014 dislikes at 22.00 local time in The Netherlands, 22nd June).

Update 22.30 > The video has been set to ‘private’. Update 23.15 > and back online again… 🙂

During the day, several blogs were posted on the campaign, none of them positive so far (Update 24th June: now that the dust is starting to settle, time for some nuance though in the latest additions. I’m still adding them, when I see a new one). Below you’ll find the collection of blogs I’ve seen so far, in no particular order. I’m sure I’ve missed loads, please add them in the comments if you wish. And more blogs/comments are mentioned by Deborah Blum in Knight Science Journalism Tracker’s ‘Girls! Be A Scientist! You too Can Dance in the Lab in High Heels!’
http://ksjtracker.mit.edu/2012/06/22/girls-be-a-scientist-you-too-can-dance-in-the-lab-in-high-heels/

It looks like regular news channels are finally catching up as well:
The Telegraph: Science ‘girl thing’ video branded offensive
http://www.telegraph.co.uk/science/science-news/9349923/Science-girl-thing-video-branded-offensive.html

Today somehow feels like a special day. I’m still not quite sure about what’s just happened across the world of science and science communication and I can’t quite put my finger on it, but I have not seen activity like this before. The EU has definitely achieved something with their efforts, although maybe not what they expected.

Update 24th June: The official EU press release: http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/12/465&format=HTML&aged=0&language=EN&guiLanguage=en

Milena Popova  Let’s play Stereotype Bingo with the European Commission!
http://milenapopova.eu/2012/06/lets-play-stereotype-bingo-with-the-european-commission.html

Liz Else, associate editor   Overtly ‘girly’ scientists alienate potential students
http://www.newscientist.com/blogs/shortsharpscience/2012/06/overtly-feminine-scientists-al.html

BPS Research Digest Christian Jarrett   Girlie scientist role models could do more harm than good
http://bps-research-digest.blogspot.co.uk/2012/06/girlie-scientist-role-models-could-do.html

@NoisyAstronomer  Why “Pinkifying” Science Does More Harm Than Good
http://skepchick.org/2012/06/why-pinkifying-science-does-more-harm-than-good/

David Wescott   #sciencegirlthing: the PR guy’s take
http://itsnotalecture.blogspot.nl/2012/06/scigirlthing-pr-guys-take.html

Jon Worth How a dentist and a corrupt French Commissioner are responsible for weird science and Kill Bill videos
http://www.jonworth.eu/how-a-dentist-and-a-corrupt-french-commissioner-are-responsible-for-weird-science-and-kill-bill-videos/

Science: it’s not a PR thing – by Elmar Veerman
http://www.eusja.org/?p=779

Em’s place  This is not a girl thing
http://www.enewman.co.uk/the-joy-of-blogging/this-is-not-a-girl-thing

Discover Magazine Sean Carroll    It’s a Girl Thing
http://blogs.discovermagazine.com/cosmicvariance/2012/06/22/its-a-girl-thing/

@SciencePunk  Science: It’s a girl thing. Excuse me while I die inside.
http://scienceblogs.com/sciencepunk/2012/06/22/science-its-a-girl-thing-excuse-me-while-i-die-inside/

bakingbiologist  Science: It’s a girl thing (or “How to patronise women and alienate your audience”)
http://bakingbiologist.wordpress.com/2012/06/22/science-its-a-girl-thing/

The Notepad David O’Leary  It’s a Girl Thing? It’s a patronising thing
http://thenotepad.net/2012/06/22/its-a-girl-thing-its-a-patronising-thing/

Lauren Reid  Science: It’s a girl thing!!!! <3
http://pygmylorisreid.wordpress.com/2012/06/22/science-its-a-girl-thing-3/

PZ Myers    Science: It’s a Girl Thing!
http://freethoughtblogs.com/pharyngula/2012/06/22/science-its-a-girl-thing/

Happy Science/ Getting Women into Science, EU Directive
http://sciencehastheanswer.blogspot.nl/2012/06/getting-women-into-science-eu-directive.html?spref=tw

Adam Van Arsdale  Science: It’s a girl thing
https://blogs.wellesley.edu/vanarsdale/2012/06/22/uncategorized/science-its-a-girl-thing/

Our Lipstick Always Matches Our Gram Stains
http://www.genomeweb.com/blog/our-lipstick-always-matches-our-gram-stains

Rikard Jozwiak   EU Accused Of #Fail In Bid To Show Science Is ‘A Girl Thing’
http://www.rferl.org/content/european-commission-science-girl-thing-gender/24623072.html

Science, It’s a Girl Thing: Or, How the European Union Spends Taxpayer Money
http://www.forbes.com/sites/timworstall/2012/06/22/science-its-a-girl-thing-or-how-the-european-union-spends-taxpayer-mney/ 

Isis the scientist  I Am Most Certainly Not a “Girl” and I Have No “Things”
http://isisthescientist.com/2012/06/22/i-am-most-certainly-not-a-girl-and-i-have-no-things/

Philosophically Disturbed  Science: It’s a Girl Thing! You’re Kidding Me Right? Right??
http://philosophicallydisturbed.wordpress.com/2012/06/22/science-its-a-girl-thing-youre-kidding-me-right-right/

Ms Mongrel  Kittens and glitter and lipstick and SCIENCE!
http://msmongrel.wordpress.com/2012/06/22/kittens-and-glitter-and-lipstick-and-science/

normally distributed   Science: it’s a people thing
http://normallydistributed.wordpress.com/2012/06/22/science-its-a-people-thing/

Sophia Collins  Some facts on getting girls into science
http://sophiacollins.wordpress.com/2012/06/22/some-facts-on-getting-girls-into-science/

Science Doll  Science: It’s a Girl Thing – I… Just… What?
http://scidoll.com/science-its-a-girl-thing-i-just-what/

WIRED  “Science: It’s a Girl Thing”: Lab Barbie, Extra Lipstick
http://www.wired.com/wiredscience/2012/06/sciencegirlthing-wrong/

Excellent video response by @emegray  Science it’s a girl thing – FAIL?  (sorry, embedding doesn’t seem to work in this ancient blog environ)
http://www.youtube.com/watch?v=x3eZQHwGQE0

Call for comments by Happy Science: Getting Women into Science, EU Directive
http://sciencehastheanswer.blogspot.co.uk/2012/06/getting-women-into-science-eu-directive.html

The Sex Myth     Science. Probably a girl thing.
http://sexonomics-uk.blogspot.co.uk/2012/06/science-probably-girl-thing.html

Sarah Ditum   Science: why isn’t it a woman thing?
http://sarahditum.com/2012/06/22/science-why-isnt-it-a-woman-thing/

BRBBLOG  Ciência para meninas (Portugese)
http://brballoon.wordpress.com/2012/06/23/ciencia-para-meninas/ 

SciAm   Science – It’s a Girl Thing (Insert Facepalm Here)
http://blogs.scientificamerican.com/psi-vid/2012/06/22/science-its-a-girl-thing-insert-facepalm-here/

DoubleXScience in Tech     How Do We Interest Girls in Science? Not Like This
http://sexonomics-uk.blogspot.co.uk/2012/06/science-probably-girl-thing.html

easternblot.net  Science: it’s a geek thing
http://easternblot.net/2012/06/23/science-its-a-geek-thing/

Nature News Blog   Hey girl! Science wants YOU – but don’t forget the lipstick
http://blogs.nature.com/news/2012/06/hey-girl-science-wants-you-but-dont-forget-the-lipstick.html/

@digitalie   Science: Is it a girlthing? (Dutch)
http://www.bijgespijkerd.nl/online-branding/science-is-it-a-girlthing

Great YouTube rant this one – someone is really really angry…  ‘Science: It’s a Girl Thing!’ – Insipid Ad
http://www.youtube.com/watch?v=ghQEVgCjWNo

The Science Catalyst   Science: “a girl thing”?
http://thesciencecatalyst.blogspot.co.uk/2012/06/science-girl-thing.html

Trajectum.online   Sexy wetenschapsfilmpje offline gehaald (Dutch)
http://trajectum.hu.nl/nieuws/sexy_wetenschapsfilmpje_offline_gehaald

Anna M   Science: It’s a people thing. (Swedish)
http://omkarlek.blogg.se/2012/june/science-its-a-people-thing.html

The Vagenda  Science: It’s Not For Girls!
http://vagendamag.blogspot.co.uk/2012/06/science-its-not-for-girls.html
also http://www.huffingtonpost.co.uk/alice-e-vincent/science-its-a-girl-thing-not-for-girls_b_1620699.html

Sarah Kendrew @sarahkendrew    Science: Not Just A Girl Thing
http://sarahaskew.net/2012/06/26/science-not-just-a-girl-thing/

Laurence Bianchini   « Science: It’s a girl thing » si loin de la cause « femmes et science »  (French)
http://blog.mysciencework.com/2012/06/26/science-its-a-girl-thing-si-loin-de-la-cause-femmes-et-science.html

stop! talking.     Science In Heels.
http://stoptalk.wordpress.com/2012/06/22/science-in-heels/

The Wall    EC tries to fix offensive #sciencegirlthing campaign with #realwomeninscience fix
http://wallblog.co.uk/2012/06/26/ec-tries-to-fix-offensive-sciencegirlthing-campaign-with-realwomeninscience-fix/

through the looking glass @alicebell    Science, a people thing
http://alicerosebell.wordpress.com/2012/06/25/science-a-people-thing/

KSJ Tracker     Girls! Be A Scientist! You too Can Dance in the Lab in High Heels!
http://ksjtracker.mit.edu/2012/06/22/girls-be-a-scientist-you-too-can-dance-in-the-lab-in-high-heels/

Marine Soichot @MarineSoichot    Dites moi pas que c’est pas vrai #sciencegirlthing (French)
http://www.marinesoichot.com/dites-moi-pas-que-cest-pas-vrai/

Confessions of a science communicator @wendyjsadler    It’s a girl thing? it’s a culture thing…
http://wendyjsadler.tumblr.com/post/25918372615/its-a-girl-thing-its-a-culture-thing

kreativitet i kompott @evelina_w     To be brilliant or look brilliant – European Commission promotes glossy pink science
http://evelinawahlqvist.blogspot.se/2012/06/to-be-brilliant-or-look-brilliant.html

El Pais Blogs Sociedad    La ciencia es cosa de chicas… guapas  (Spanish)
http://blogs.elpais.com/mujeres/2012/06/la-ciencia-es-cosa-de-chicas-guapas-1.html

Curt Rice @curtrice     Science: It’s a girl thing! Statement from members of the gender expert advisory group
http://curt-rice.com/2012/06/26/science-its-a-girl-thing-statement-from-members-of-the-gender-expert-advisory-group/

Guest contribution on policing-crowds.org    Epic fail: #sciencegirlthing, the EU commission and the sucker’s feeding on it
http://www.policing-crowds.org/internet/article/epic-fail-sciencegirlthing-the-eu-commission-and-the-suckers-feeding-on-it/

MadMoiZelle   « Science : it’s a girl thing! » : quand l’Europe encourage les filles à devenir scientifiques (French)
http://www.madmoizelle.com/science-its-a-girl-thing-111211

Mike Seyfang @fang   UGLY SCIENCE: My view of the #sciencegirlthing
http://storify.com/fang/my-view-of-the-sciencegirlthing

Nancy Pardo @PTCPardo    “Girl Thing” Video Misses the Mark
http://blogs.ptc.com/2012/06/27/girl-thing-video-misses-the-mark/

Geek IS the new Chic Reena Pau   Science: What The Girls Think!
https://reenapau.wordpress.com/2012/06/26/science-what-the-girls-think/

The Punch – Tory Shepherd  @toryshepherd    A failed experiment in making science sexy
http://www.thepunch.com.au/articles/a-failed-experiment-in-making-science-sexy/

Poller & Jordan Advertising Agency    “Science: It’s a Girl Thing” campaign backfires
http://www.advertisingmiami.com/blog/2012/06/science-its-a-girl-thing-campaign-backfires/

Deep Thoughts and Silliness a nature network blog by Bob O’Hara      Science: girl things make you wince
http://blogs.nature.com/boboh/2012/06/22/science-girl-things-make-you-wince

Neurotic physiology @scicurious    Science: It’s a PEOPLE thing.
http://scientopia.org/blogs/scicurious/2012/06/27/science-its-a-people-thing/

Pink Brains    The Good Guys Won #sciencegirlthing
http://pinkbrains.wordpress.com/2012/06/23/the-good-guys-won-sciencegirlthing/

Stuttgarter Zeitung   Video zurückgezogen I’m too sexy for EU (German)
http://www.stuttgarter-zeitung.de/inhalt.video-zurueckgezogen-i-m-too-sexy-for-eu.0f8c8f53-22d2-425a-a61b-4b7407a695f8.html

Josefin Pehrson SvD     EU:s genusexperter tar avstånd från könsstereotyp video (Swedish)
http://www.svd.se/nyheter/utrikes/eus-genusexperter-tar-avstand-fran-konsstereotyp-video_7305711.svd

Osocio     Science: It’s a sexist thing #sciencegirlthing
http://osocio.org/message/science_its_a_sexist_thing

Sheryl Nadler | Shine On       EU science video aimed at young girls deemed sexist and offensive
http://ca.shine.yahoo.com/blogs/shine-on/eu-science-video-aimed-young-girls-deemed-sexist-200548103.html

Ajour Emma Marie Andersson     ”Forskning är en tjej-grej” (Swedish)
http://ajour.se/forskning-ar-en-tjej-grej/

Tom Ulrich on Vector   Science is a girl thing, just not like this
http://vectorblog.org/2012/06/science-is-a-girl-thing-just-not-like-this/

EU answers questions on #sciencegirlthing
http://science-girl-thing.eu/files/about/about-science-girl-thing-en.pdf

100% Charlotte @LustochLiv    Mörkermän: Tjejer blir forskare om de får sminka sig (inte). EU fick ta tillbaka pinsam trailer. (Swedish)
http://lustochliv.blogspot.se/2012/06/morkerman-tjejer-blir-forskare-om-de.html

Finding things out (an eternally bewildered life)     Science: it’s a girl thing (seriously, the girls love it)
http://eternallybewildered.wordpress.com/2012/06/27/science-its-a-girl-thing-seriously-the-girls-love-it/

Die Presse     Forschung: Auch nur so ein Mädchending? (German)
http://diepresse.com/home/meinung/marginalien/1260107/Forschung_Auch-nur-so-ein-Maedchending?from=suche.intern.portal

Mary Elizabeth Williams on Salon    Girls would love science, if it was more like Katy Perry
http://www.salon.com/2012/06/25/girls_would_love_science_if_it_was_more_like_katy_perry/

astrobites   Women in science: on “Science: It’s a Girl Thing!” and “My Fair Physicist? Feminine Math and Science Role Models Demotivate Young Girls.”
http://astrobites.com/2012/06/25/women-in-science-on-science-its-a-girl-thing-and-my-fair-physicist-feminine-math-and-science-role-models-demotivate-young-girls/

les nouvelles     Ingénieures, pas call girls (French)
http://www.lesnouvellesnews.fr/index.php/cafouillage/66-sexisme-ordinaire/1992-ingenieures-pas-call-girls

Another YouTube response to EC’s video “Science It’s a Girl Thing!”
http://www.youtube.com/watch?v=lnIKsYhjm98&feature=watch_response

Curt Rice starts The #ScienceGirlThing contest
http://curt-rice.com/sciencegirlthing/

Mobile Guardian blog     Science: it’s a girl thing! A viral fiasco
http://m.guardian.co.uk/ms/p/gnm/op/view.m?id=15&gid=/science/blog/2012/jun/29/science-girl-thing-viral-fiasco
En op de echte site: http://www.guardian.co.uk/science/blog/2012/jun/29/science-girl-thing-viral-fiasco

Wired Opinion Michael Brooks    Why the Scientist Stereotype Is Bad for Everyone, Especially Kids
http://www.wired.com/wiredscience/2012/06/opinion-scientist-stereotype/

Décrypter la communication européenne      Communication de crise : les réactions de la Commission européenne face à la polémique contre une vidéo sexiste
http://www.lacomeuropeenne.fr/2012/06/27/communication-de-crise-les-reactions-de-la-commission-europeenne-face-a-la-polemique-contre-une-video-sexiste/

Shareef Jackson @ShareefJackson    #ScienceLooksGood Only When You Treat Everyone Equally
http://www.shareefjackson.com/blog/2012/6/25/sciencelooksgood-only-when-you-treat-everyone-equally.html

Ms. Blog by Gwen Sharp       Is This the Best Way to Encourage Young Women into Science?
http://msmagazine.com/blog/blog/2012/06/22/is-this-the-best-way-to-encourage-young-women-into-science/

Memoirs of a Defective Brain – Science as told by malfunctioning neurones. A blog of Life, labs and bacteria.      Science, It’s a meritocratic thing?
http://defectivebrain.fieldofscience.com/2012/06/science-its-meritocratic-thing.html

Not really a real #sciencegirlthing blog, but this one by @GregFICCA is still on topic:
Com & Science – Communiquer sur la place des sciences et techniques dans la société      Une science mal femmée?  (French)
http://com-et-science.blogspot.fr/2012/03/une-science-mal-femmee.html

Ariella Brown @AriellaBrown on internet evolution   EU Video for ‘Science as a Girl Thing’ Backfires
http://www.internetevolution.com/author.asp?doc_id=246469&section_id=1402

The Pseudo Scientists Podcast — Episode 50, @JackLScanlan discusses #sciencegirlthing
http://www.youngausskeptics.com/2012/06/the-pseudo-scientists-podcast-episode-50/

Purple NoiZe @VeronicaInPink     Stereotype threats and women in science
http://www.purplenoize.com/2012/06/stereotype-threats-and-women-in-science.html

techwatch Benjamin Bellamy @benjaminbellamy        “Sexist Attitude”: it’s a Marketing Thing!
http://techwatch.keeward.com/lol/sexist-attitude-its-a-marketing-thing/

Kirjoittanut Korppisusi on lonkeropiirakka        Mitä vittua Internet? osa 2  (Finnish)
http://lonkeropiirakka.blogspot.fi/2012/06/mita-vittua-internetosa-2.html

Boingboing    Now *that’s* a “girls in science” video: “The Longest Time,” by the Barber Lab Quartet
http://boingboing.net/2012/06/29/now-thats-a-girls-in-sci.html
following up on
boingboings    Stupid EU video PSA shows how *not* to promote science to young women
http://boingboing.net/2012/06/28/stupid-eu-video-psa-shows-how.html

TheCellularScale     In defense of pink microscopes
http://cellularscale.blogspot.nl/2012/06/in-defense-of-pink-microscopes.html

Rosanne Hertzberger @ryhertzberger in Dutch newspaper NRC   Science, it’s a girls thing. Over spekjesprijzen en zijwieltjes
http://www.rosannehertzberger.nl/2012/07/02/column-18-science-its-a-girls-thing-over-spekjesprijzen-en-zijwieltjes/
NRC: http://digitaleeditie.nrc.nl/digitaleeditie/NH/2012/5/20120630___/4_02/index.html#page3

Joop/opinie door Hasna El Maroudi       Lekkere meisjes voor het lab (Dutch)
http://www.joop.nl/opinies/detail/artikel/14658_lipstick_hakken_korte_jurkjes_wetenschap/

Heather Mendick, Brunel University, UK @SETWomenOnline on Gender and Education Association   Selling Science as ‘a Girl Thing’
http://www.genderandeducation.com/issues/itsagirlthing/

Penny Herscher The unbeliveably bad EU “Science is a girl thing”
http://pennyherscher.blogspot.co.uk/2012/07/unbeliveably-bad-eu-science-is-girl.html

The StoryCollider Janet Stemwedel @docfreeride      Science For Princesses
http://magazine.storycollider.org/2012/features/science-for-princesses/

maarten is BENIEUWD @maartencorten      Waarom ‘Science, it’s a girl thing’ zo intens fout is dat de campagne toch werkt
http://maartenisbenieuwd.wordpress.com/2012/06/24/waarom-science-its-a-girl-thing-zo-intens-fout-is-dat-de-campagne-toch-werkt/

Spiegel Online  Judith Horchert @Frau_Horchert    Protest gegen EU-Video – Wissenschaft mit zu viel Lippenstift
http://www.spiegel.de/netzwelt/web/science-a-girl-thing-kritik-am-video-der-eu-kommission-a-842092.html

Debating Europa     How do we close Europe’s gender pay gap?
http://www.debatingeurope.eu/2012/06/29/how-do-we-close-the-gender-pay-gap-in-europe/

maarten is BENIEUWD     Waarom ‘Science, it’s a girl thing’ zo intens fout is dat de campagne toch werkt  (Dutch)
http://maartenisbenieuwd.wordpress.com/2012/06/24/waarom-science-its-a-girl-thing-zo-intens-fout-is-dat-de-campagne-toch-werkt/#more-1949

RNW      Meiden milder over EU-filmpje ‘Science: It´s A Girl Thing’ (Dutch)
http://www.rnw.nl/nederlands/node/730401

Poils & Capitons     La science, un truc de filles, vraiment ?  (French)
http://www.poilsetcapitons.fr/la-science-un-truc-de-filles-vraiment/

Generation Bildung    Wissenschaft – ein Traum in Pink?  (German)
http://www.generation-bildung.de/multimedia/wissenschaft-ein-traum-in-pink/

Storify by Maryn McKenna @marynmck     #ScienceGirlThing Stupid
http://storify.com/marynmck/sciencegirlthing-stupid

presseurop          “Science, it’s a girl thing” is virale flop (Dutch)
http://www.presseurop.eu/nl/content/blog/2331491-science-its-girl-thing-virale-flop

Antoinette Thijssen @AGThijssen – Rathenau Instituut       Meisjes en wetenschap: glamour werkt wél   (Dutch)
http://rathenaunl.wordpress.com/2012/07/12/meisjes-en-wetenschap-glamour-werkt-wel/

Juggling Light Bulbs and Chasing Clouds       Thoughts On Science As a Girl Thing, Also a Trip Down Memory Lane
http://gigglenoodle.wordpress.com/2012/07/13/science-girl-thing/

Mary Ann Rankin Huff Post Education      Is Science a Girl Thing?
http://www.huffingtonpost.com/mary-ann-rankin/is-science-a-girl-thing_b_1659303.html