The launch of EU’s campaign ‘Science: it’s a girls thing!’ (and on Facebook) on June 22nd 2012 – and more specifically the teaser on YouTube – has started an impressive Twitter wave of indignation across the world that has lasted almost a full day now, keeping up momentum as new time zones wake up to the storm. I’ve been keeping more than half an eye on my timeline throughout the day: it’s been fascinating to watch the reactions, both on Twitter (check #sciencegirlthing), but also on the Facebook site related to the campaign, and I haven’t even checked the comments on YouTube yet (but: 110 likes, 3014 dislikes at 22.00 local time in The Netherlands, 22nd June). Continue reading →